Handmade clothes for dreamers and timeless souls. All carefully and individually crafted in a small Italian laboratory, where fairytales come alive.
Servizi
Mevrian designed clothings, thoroughly made to order
Choose something unique, nobody else will have it
Make your dream come true
I am Marlene, the founder, designer and seamstress of Mevrian. The design, the pattern development and the construction process from cutting to finishing are all handmade by me in a little atelier in the north of Italy, near Verona. Each garment is the result of the transformation from high quality fabrics: limited edition cloths, old recycled fabrics or products from small businesses and Italian shops.
“Everytime you spend money, you’re casting a vote for the kind of world you want”
– Anna Lappe
Try a unique and personal experience exploring the world of Mevrian, live the slow and precise rhythms of the sartorial sewing, rest to feel the touch of the fabrics and admire the plot and shapes, rediscovering human origins and the creative impulse of what we choose to wear, day after day.
Enter the handmade world
Artisan crafted garments are special, out of trends and fashion rules; they reflect the taste and skill of their creator, his or her imagination, opening a wider range of possible choices. They are always unique because, even if there are many pieces cut from the same design, whether intentional or by accident, they cannot be exactly alike.
They also have an inimitable trace of the one that created them that goes beyond their material existence. In their threads there are the concentration, the love and the patience that it took to make them.
![🥊 The power of clothes, part 2
Il potere degli abiti, parte 2 ⬇️
🇬🇧
70s, an experiment, two groups: the first made up of well-dressed women, the second of women with untidy clothes.
Both go first to an airport, then to a bus station; all of them ask passers-by for a coin to make a phone call.
Can you guess what happens? Maybe it's not that obvious.
Elegant women get more money at the airport, frequented by better dressed people (consider that flights were more expensive and less common than today); the untidy women get more money at the bus station.
What does it mean? That it is possible to use clothing as an extra tool to get in touch and empathize with a specific target of people 🎯
I started talking about these experimental researches because I work with clothes and I would like to break the idea of "it's just clothes".
Although often considered futile, it is scientifically proven that they affect our mind, mood, behavior, even performance (as we saw in the last post).
They are perceived by other people in a specific way, they can change our job prospects, our love life and, more generally, the perception and treatment of others.
I will soon talk to you about how to understand and exploit this magical power within everyone's reach.
🇮🇹
Anni 70, un esperimento, due gruppi: il primo composto da donne ben vestite, il secondo da donne con abiti trasandati.
Entrambi si recano prima ad un aeroporto, poi ad una stazione degli autobus; tutte chiedono una moneta ai passanti per fare una telefonata.
Riuscite a indovinare cosa succede? Forse non è così scontato.
Le donne eleganti ottengono più soldi all’aeroporto, frequentato da persone vestite meglio (considerate che i voli erano più costosi e meno comuni di oggi); le trasandate ricevono più soldi alla stazione degli autobus.
Che significa? Che è possibile utilizzare l’abbigliamento come uno strumento in più per entrare in contatto e in empatia con un determinato target di persone 🎯
Ho iniziato a parlavi di queste ricerche sperimentali perché io mi occupo di abiti e vorrei scardinare il concetto del "sono solo vestiti”.
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